Disadvantages

- Increased mobility of Internet and tech-savvy users

- Results in death of traditional media

- World becoming even smaller than it is presently

- Streaming of the latest episodes of shows in Singapore a day after its television broadcast in America

- Wireless internet access benefits us as consumers

- ‘Old’ media namely, television studios are the ones losing out on viewers

- CW as an example, a result of targeted demographics affinity for the new media

- Re-evaluating what constitutes a ratings hit in this new age of time-shifted viewing and downloads

- This is a drawback to the network

- The show's average of 2.5 million viewers is not able to lift CW out of the ratings cellar or staunch its financial losses

- While Singapore media has yet to see such a phenomenon, this will be the future of all traditional media

- The shift from traditional media to new media has already begun with Wireless@SG, this future is fast approaching